Essex Hotel Management

Why franchising can be a ‘win-win’ for the industry

Updated:

July 10, 2024

A successful franchising strategy should ensure “there is a brand for every owner and a brand for every guest,” according to Amit Sripathi, EVP and chief development officer, Wyndham Hotels & Resorts. “Gen Z and Millennials are very different from Baby Boomers and what they want in terms of a hotel room,” he notes.

“As a franchisor, we’ve got 25 different brands and over 9,200 hotels across the world. It’s about making sure that the owners are taken care of at different price points, and guests are too. Our mission is making hotel travel possible for all,” Sripathi said.

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